Reach new customers and get back in touch with your existing clients this Fall!

THIS GREAT OFFER IS FOR…

• Networking Groups who want to reach out to their members and entice new members to join
• Small Businesses who want to venture into social media and email campaigns for the first time
• Companies who want to update their email campaigns with a professional look and feel (no more standard text messages!)
• Home products representatives who want to announce their party invites, new product lines, or offer discounts
• You!!!

HERE’S THE SCOOP…

• Develop a customized branded e-newsletter format in MailChimp using your existing color layout and design (includes creating an account if you do not have one)
• Design 1 graphic with a call-t0-action theme (“Sign up today!”, “Buy 1 Get 1 Free”, et al) for use on your website and in your e-newsletter
• Provide expert content in your e-newsletter relevant to your business as to create a call-t0-action activity for your clients
• Upload of your existing e-client database provided by you
• Schedule and launch your e-newsletter
• Provide report data on your client’s click-thru rate and visibility
• Provide link of your e-newsletter so you can display on social media platforms (Facebook, LinkedIn, Twitter, etc) and on your website, emails etc (cross-marketing 101)

HERE’S THE SAVINGS…

Save 65%  if you sign up before September 10, 2010.

Regularly: $350

Special Offer:  $125

Limited Quantity Available (because there is only one ME) -  so don’t wait!

Email today: Jenn@2Dotsmarketing.com or even better, call me! 703-785-8296 (view portfolio)

*Additional details and restrictions provided at time of consultation (but don’t worry, it’s not that restricted!)

Most people, including myself, have a difficult time writing about themselves.  And the resume/cover letter is one of the best marketing tools to showcase your talents, highlight your successes and help get  you in the door of a potential employer.

Just as professional athletes have agents to promote them and manage their careers, everyone needs a coach to help them get them their next job, launch their career, etc.

For my teacher client, she just needed guidance on her cover letter.  The basics.  How to format, how to draw attention to her successes and how to focus the reader on what was important.   How to get her in the door.

What a fun project for me and a very important project for her.  But my happiness doesn’t end there– it does when she lands an interview.  And then calls me back to tell me she got the job.  Now that is success!

You are a professional.  Get a coach, a mentor, a PR person to help your career.  As one advertiser states, “Imagine the Possibilities.”

www.colorschemer.com

www.colorjack.com

If you are are going into business for yourself, you must have short and long term goals. It’s the long term that sometimes gets overlooked in the marketing plan.  And it’s the first to get “cut” out of marketing budget when times get financially tough.  Take note and take charge of your marketing, today.   You have everything to lose if you don’t.

Here’s his thought of the day:

Breakthroughs and drips

There are only two ways to win in the market.

You can create a breakthrough. A promotion so powerful that people can’t help but engage. An innovation so remarkable, people can’t help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy of attention. This takes huge guts and substantial investment.

Or you can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. This might take years.

Almost all marketing attempts to do neither of these, and of course, fail. Painless and quick are rarely associated with ‘successful.’

• Get a loan from a bank
• Raise equity from an investor, giving up part of your company in exchange

Banks are everywhere, so the idea that they can loan us money seems obvious. And venture capitalists and the companies they fund are in the news all the time… and making a billion dollars sounds like fun.

Here’s the thing: for most businesses, most of the time, neither is a realistic option.

But that doesn’t mean you’re stuck. I’d like you to consider the idea of selling part of your income.

Read Seth’s ingenious idea!  It’s simply… simple.

Seth’s Blog: Debt, equity and a third thing that might work better

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Can’t Top This, by Seth Godin

Getting someone to switch is really difficult.

Getting someone to switch because you offer more of what they were looking for when they choose the one they have now is essentially impossible. For starters, they’re probably not looking for more. And beyond that, they’d need to admit that they were wrong for not choosing you in the first place.

So, you don’t get someone to switch because you’re cheaper than Walmart. You don’t get someone to switch because you serve bigger portions than the big-portion steakhouse down the street. You don’t get someone to switch because your hospital is more famous than the Mayo Clinic.

The chances that you can top a trusted provider on the very thing the provider is trusted for are slim indeed.

Instead, you gain converts by winning at something the existing provider didn’t think was so important.

Seth’s Blog for the Day:

The unclicking 84%

I’m on Twitter!  JennLHoskins Follow me.  And I’ll follow you.  Happy Tweeting!

Social Media: Twitter for your Business Marketing & PR by Hubspot

Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

Ideas for How to Use Twitter for Marketing & PR

1. Engage your CEO in social media. Social media is a great way to have a conversation with your market and make and mange connections with prospects, customers, bloggers and other influencers.  But for a CEO, the typical routes to social media can be hard.  Especially if you are a larger or global company.  A CEO typically has little time to write a blog or answer lots of messages and friend requests on Facebook.  I cannot tell you how many CEO blogs I have seen with only 1 or 2 posts because the CEO never had time to update the blog after the first couple entries.  But, Twitter is limited to 140 characters per update, so it is all about short thoughts and comments.  If your CEO can send a text message, they can use Twitter from anywhere in the world as a marketing and PR tool.  Twitter is actually perfect for CEO or founder who is always on the road meeting with people and who has some interesting opinions on your market.
2. Keep in touch with bloggers / media. It is really easy to follow someone on Twitter (see below). And you’ll be surprised how often they decide to follow you as well.  In fact, I have lots of people I consider “famous” in the marketing and PR worlds following me.  In my opinion, this is a way easier way to connect with influential people in the media than calling and emailing them.
3. Monitor your company / brand on Twitter. A while back we noticed that Guy Kawasaki mentioned Website Grader on Twitter.  Well, of course we had to let him know a bit more about Website Grader and maybe ask if he would also blog about it?  The result was this blog article on Website Grader which drove a good amount of traffic and leads.  (See below for a cool tip on how to easily monitor people talking about your company on Twitter.)
4. Announce specials, deals or sales. If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience.  You know those commercials from Southwest Airlines about that “Ding” application you could download and would then alert you about specials on flights?  Well, Twitter can be used as a kind of free version of that.  Dell and Woot have done just this type of marketing, with a lot of success.
5. Live updates on events or conferences. If you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes, cool events that are happening (“Just announced, David Meerman Scott book signing in the exhibit hall until 11am”) and more.  It is a great last minute marketing tool.
6. Promote blog articles, webinars, interesting news and more. Its really easy to post a link to something in Twitter, and I often post links to blog articles on this blog, or other news articles relevant to HubSpot.  A good idea is to post articles on other websites that are relevant to your business, like a customer success story or other PR coverage.  If you have other content that is appealing to your audience like a free webinar, post links to those too.

Using Twitter for Marketing & PR – A Step-by-Step Guide

1. Sign-up and post a profile. Visit Twitter and click on the “Get Started – Join” button in the middle.  The rest is simple enough that I think you can figure it out without my help.
2. Write some updates. The beauty of Twitter is that the 140 character limit is the great equalizer – I am about as good of a writer as Shakespeare on Twitter.  Post a link to a news article you liked with a one line comment, mention an interesting thought you had, or tell everyone what you are cooking for dinner.  Just write something.
3. Make friends. Making friends on Twitter is pretty easy.  Just surf around the web on your favorite blogs, people’s Facebook profiles etc, and when you see a Twitter box that tells you what they are doing click on it.  That will bring you to their profile and then you just click on the “Follow” button on the top left and you are now following them.  Most of the time they will then follow you back, and the audience for your 140 character insights will have grown by one person.  You can get started by following me: Mike Volpe on Twitter.  You can also click on the people that other people are following to find more people to follow.
4. How to post URLs. Twitter is based on 140 character updates.  If you have a really long URL, that doesn’t leave much room for  Most people on Twitter use www.TinyURL.com to take a long URL and make it short.  Give it a shot if you have a long URL that you want to market on Twitter.
5. Monitor conversations about your company. Even if you don’t join Twitter yourself you can monitor what people are saying about any person, company or brand.  This is quite useful from a marketing and PR standpoint.  Twitter has a search engine that lets you do just this.  For instance, here is a list of everyone who is talking about HubSpot on Twitter.  You can subscribe to these searches by RSS to keep yourself updated.  Another tip is that you can “follow” all the people you find talking about your company (just click on their username to go to their profile).  If they are talking about your company, they would probably be pretty happy that someone from the company wants to follow them.
6. How to “chat”. Using the @ symbol before someone’s Twitter username is how people have “conversations” in Twitter.  This makes their username a link to their profile so other people can follow the conversation (sort of).  For example if you wrote “@mvolpe thanks for the cool blog article about Twitter today” that would be a way of telling me you liked this article. Try it out.  It’s not IM (instant messaging), but it is sort of like a publicly broadcast IM service.