2Dots Marketing

Passing this on from Hubspot– I couldn’t agree more. What are you waiting for?

1. Start Fast. You could launch a page on Facebook today and get a blog going in a couple days.  So what are you waiting for?
2. Low Cost. You can get started in social media and blogging for very little or no money.  They are among the most cost-effective methods of reaching your audience.
3. Instant Interactivity. Both blogs and social media can give you nearly instant market feedback – good or bad.  We get all kinds of feedback through the comments on this blog, and people also leave reviews and other comments for us on Facebook and other social media venues.
4. It’s the Search Engines, stupid. Surveys indicate that 90% or more of people begin their purchasing process in search engines.  Blogs and social media make it more likely that your prospects will find you online in search engines.
5. Inbound Marketing. If you read this blog, you know that we’re all big fans of inbound marketing at HubSpot.  Outbound marketing is telemarketing, direct mail, email blasts, TV and print ads - all the things that buyers tend to block out more and more using caller ID, TiVo, and spam blockers.  Social media and blogs are essential inbound marketing tools.
6. Desired content, not distracting ads. Related to the last point about inbound marketing is the idea that the content you produce using a blog or social media is likely to be something that your prospect actually desires to consume, rather than ads they find distracting and that interrupt them.
7. First mover advantage. For blogs and social media, there is an advantage to moving first.  If you don’t jump into the conversation, your competitors, competitor’s customers or your customers will (if they have not already) and then it can be an uphill battle to become influential in these online conversations.  Start now, and claim the virtual conversation-ground for your biggest advantage.